Date:   July 30, 2013

This concept is a limited edition pack for Smirnoff which uses light to hero the iconic silhouette of the bottle. Through implementing a three-tiered sales strategy, three variants of the concept were created each more exclusive and premium than the last. 

halo-top

This is the top tier and the most exclusive. It is comprised of a frosted 70cl bottle which comes with a display case. At the base of the case is a light which shines up through bottle illuminating it, a sheet of glass bisects the case which contains the bottle profile cut-out. This cut-out is also illuminated by the light at the base, creating a glowing outline of the bottle. The case itself is made of acrylic, wrapped in brushed aluminium and contains debossed and enamelled lettering depicting the limited number of the bottle.

halo-middle

The middle tier is similar to the top yet comes with a plinth and the illuminated sheet of glass. The plinth is finished as per the case in the top tier as it’s made from acrylic and wrapped in brushed aluminium.

halo-bottom

The bottom tier is simply the frosted bottle which contains an acrylic tag which hangs around the neck.